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Infiniti’s FoS Superstar Q60 Shapes Up For Detroit

How hard can it be? Well, besides setting up the supply chain, locating a factory, hiring the right people, etc., there’s a lot of trust-building – with suppliers, staff and with customers. It’s perhaps the emotional side that’s the most difficult; starting from scratch requires complete belief that this is the product to make, and that other people – most notably customers! – will see things that way too.

The amount of work to do is usually reflected in the time between starting-up and making your first sales, and I think we were no exception. From the inception of our company, a full two years passed before we began full production. That sounds like a long time but with designing, prototyping, evaluation, test driving, component sourcing and financing to squeeze in, it went quickly.

I think what has driven us on is that we’ve consistently had a clear vision for what it is we want to achieve: producing lightweight sports cars that don’t cost a fortune to build or own. We’ve really stuck to our philosophy and everyone at the company has bought into that.

I believe there’s a bright future for niche manufacturing in the UK because there’s a rich pool of talent here. The trick is to design and build the right products – thereby creating demand for that talent. We set up Zenos Cars in 2012 after deciding there was a gap in the market for thrilling sports cars that were still affordable – and we’re on track to build 80 cars in our first year of production, and to increase that by 50% in the second year.

Read more at https://grrc.goodwood.com/columnists/mystery-monday-mark-edwards-how-to-set-up-a-sports-car-company#qjK0c41duYHYqtaY.99

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Infiniti’s FoS Superstar Q60 Shapes Up For Detroit

How hard can it be? Well, besides setting up the supply chain, locating a factory, hiring the right people, etc., there’s a lot of trust-building – with suppliers, staff and with customers. It’s perhaps the emotional side that’s the most difficult; starting from scratch requires complete belief that this is the product to make, and that other people – most notably customers! – will see things that way too.

The amount of work to do is usually reflected in the time between starting-up and making your first sales, and I think we were no exception. From the inception of our company, a full two years passed before we began full production. That sounds like a long time but with designing, prototyping, evaluation, test driving, component sourcing and financing to squeeze in, it went quickly.

I think what has driven us on is that we’ve consistently had a clear vision for what it is we want to achieve: producing lightweight sports cars that don’t cost a fortune to build or own. We’ve really stuck to our philosophy and everyone at the company has bought into that.

I believe there’s a bright future for niche manufacturing in the UK because there’s a rich pool of talent here. The trick is to design and build the right products – thereby creating demand for that talent. We set up Zenos Cars in 2012 after deciding there was a gap in the market for thrilling sports cars that were still affordable – and we’re on track to build 80 cars in our first year of production, and to increase that by 50% in the second year.

Read more at https://grrc.goodwood.com/columnists/mystery-monday-mark-edwards-how-to-set-up-a-sports-car-company#qjK0c41duYHYqtaY.99

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Infiniti’s FoS Superstar Q60 Shapes Up For Detroit

How hard can it be? Well, besides setting up the supply chain, locating a factory, hiring the right people, etc., there’s a lot of trust-building – with suppliers, staff and with customers. It’s perhaps the emotional side that’s the most difficult; starting from scratch requires complete belief that this is the product to make, and that other people – most notably customers! – will see things that way too.

The amount of work to do is usually reflected in the time between starting-up and making your first sales, and I think we were no exception. From the inception of our company, a full two years passed before we began full production. That sounds like a long time but with designing, prototyping, evaluation, test driving, component sourcing and financing to squeeze in, it went quickly.

I think what has driven us on is that we’ve consistently had a clear vision for what it is we want to achieve: producing lightweight sports cars that don’t cost a fortune to build or own. We’ve really stuck to our philosophy and everyone at the company has bought into that.

I believe there’s a bright future for niche manufacturing in the UK because there’s a rich pool of talent here. The trick is to design and build the right products – thereby creating demand for that talent. We set up Zenos Cars in 2012 after deciding there was a gap in the market for thrilling sports cars that were still affordable – and we’re on track to build 80 cars in our first year of production, and to increase that by 50% in the second year.

Read more at https://grrc.goodwood.com/columnists/mystery-monday-mark-edwards-how-to-set-up-a-sports-car-company#qjK0c41duYHYqtaY.99

1

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